IMHO games that effectively allow a compelling conflict to play out on screen rule the day. There's been an ongoing debate between Narrative/Story vs. Gameplay/Gamerules in game development that has been just as rich.
I stumbled across this interesting article by hitbox team, that I read as framing the debate as developer story vs. player story:
http://hitboxteam.com/designing-game-narrative
A really outstanding read, and interesting angle.